Can You Learn Copywriting From Books, Or Do You Need A Copywriting Coach Or Mentor?

Submitted by: Marcia Yudkin

Unlike doctors, lawyers, accountants and cosmetologists, most successful copywriters did not learn their profession from formal classes in school. Indeed, since there s no standard, set, easy-to-find route to getting started in copywriting, many novices flounder for years, unsure about their skills and how to improve.

Both classic and newer books on copywriting set out the fundamental principles of the craft and should be studied in depth. You should know concepts like call to action, features versus benefits, elements of proof, and many others.

However, books can take you only so far. Books do not tell you whether or not you are applying the fundamental concepts intelligently and masterfully finessing the finer points. They don t reveal the weaknesses or blind spots in your writing. A copywriting course or private coaching can provide crucial guidance that nudges you away from bad habits, boosts your confidence and quickens your mastery of writing copy.

Here are ways in which you may profit by going beyond what you can pull out of books.

1. Feedback on assignments from an expert instructor. Some copywriting courses include this, while others don’t. When feedback on your work is included, it’s worth every penny. I can’t tell you how many times I’ve seen very smart people read how-to material, then miss the important points completely when they tried to apply what they read. A teacher/mentor/coach/instructor can show you where you are going wrong and going right in your application.

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2. A framework for study. All the masters on people’s reading lists don’t completely agree with each other. Confusion results. A teacher/guide gives you a single framework for understanding what you’re learning and relating the various points to each other. Such consistency takes you faster to a level where you are in turn able to form your own confident opinions on the issues under dispute.

3. Discipline. If it’s a course with scheduled meetings, you’re more likely to keep up with assignments than when you are slogging along on your own. The same goes for a structured coaching program with a mentor.

4. Answers to questions. There are sure to be some points you don’t understand, or something you re trying to achieve that has you stumped. A mentor/coach/teacher/expert provides answers and explanations.

If you want the above advantages, save up for a copywriting course or coaching program that includes interaction with someone who knows what they’re doing and enjoys passing that along to others. Look for the following qualifications in your instructor or guide:

* at least 10 years of copywriting experience, whether on the job or as an independent professional

* experience in teaching or coaching

* a writing style that you respect and like

* a supportive, rather than bullying or dictatorial, style of interaction

* good rapport with you

* agreement with your preferences and goals

You ll learn best when your mentor respects your goals, listens as well as he or she talks, has a wealth of professional experiences to share and takes pleasure in watching you and other struggling copywriters gain confidence and grow.

About the Author: Veteran copywriter Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper and 14 other books. She mentors both beginning and experienced but frustrated copywriters in a one-on-one program described at


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Opposing a nuclear waste dump in the Northern Territory

Sunday, October 30, 2005

A protest against a proposed nuclear waste dump is continuing this week in Australia’s Northern Territory. The traditional owners of the site in the Arrernte Nation say they will continue to protest against the facility near the Stuart Highway about 20 kilometres north of Alice Springs.

The Federal Government wants an operating licence for a new reactor in Sydney, to replace the ageing Lucas Heights facility. One of the key conditions for the operating licence of a new reactor is the establishment of a viable waste management plan. In July the federal government announced a short list of three locations in the Northern Territory as potential sites for a radioactive waste dump. The Government wants a facility to store and manage low and intermediate level radioactive waste resulting from the medical, industrial and research use of radioactive materials by Commonwealth agencies.

Traditional owners of Athenge Alhere – an estate group of the Arrernte Nation – have voiced their dissent to the nuclear dump and say they don’t want waste from Sydney’s Lucas Heights nuclear reactor brought to their land. “Because the land we take care of, because all our ancestors lived in this land and hunted on this land as well, so it’s mainly because of the animals and the next generation of our kids and their children, so we still say no,” traditional owner Benedict Stevens said.

The Medical Association for Prevention of War condemned as “scaremongering” the claims by Federal MPs that the health of Australians would be in jeopardy if a nuclear waste dump was not imposed on the Northern Territory by the Commonwealth Government.

The three proposed sites include:

  • Fishers Ridge, a defence site 42km south-east of Katherine.
  • Harts Range, a defence site 165km north-east of Alice Springs.
  • Mount Everard a defence site 27km north-west of Alice Springs.

The NT Government cannot prevent the dump from proceeding, as all three sites are all on Commonwealth land. Although the Northern Territory Parliament has passed legislation banning the storage or transport of any nuclear waste, the Federal Government is able to use its external affairs power to override the legislation.

The Federal Government abandoned locating the dump in South Australia and Western Australia following local opposition.

A final decision is expected to be made by the end of 2006, with the preferred site to be operational by 2011.

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Ontario Votes 2007: Interview with Progessive Conservative candidate Tyler Currie, Trinity-Spadina

Monday, October 1, 2007

Tyler Currie is running as an Progressive Conservative candidate in the Ontario provincial election, in the riding of Trinity-Spadina. Wikinews’ Nick Moreau interviewed him regarding his values, his experience, and his campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

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Driving Experiences

What Does The Driving Instructor Job Entail?

What Does the Driving Instructor Job Entail?


Jordan Kings

Listed here is a example job posting for an open, part-time drivers ed instructor position. As with most driving instructor openings through out the education system calendar, the classroom function can come on the weekend, typically on nights and all day Saturday or Sunday. Craigslist plus your neighborhood job board are great places to look for nearby instructing openings Drivers ed instructor – Part Time – Have a good time Teaching Americas Youth Your role. 20 to 30 hours a week and up: Friday afternoon, Saturday and Sunday sessions a must. More classes possible too. Full time positions may be available in June, July, and August. Part-time employees in excellent-status in the firm during the winter and spring months will have initiatory rights for any full-time summer season positions should they want them. Driving Instructor Qualifications:

1. Do not apply unless you satisfy each of these qualifications. No exceptions: You may not have any marks on your driving license throughout the previous year. You should not have been charged with Driving while intoxicated. No exceptions may allowed.

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You ought to be on time and attentive, organized, and possess very trustworthy transportation to your drivers ed office.

You should be likable, pleasant, and revel in working in a group situation.

You must have prior experience educating and managing with 14-19 year olds. This could incorporate performance mentoring, teaching, camp management etc etc.

Elementary desktop computer skills such as utilization of the infamous office suite (programs like word) and also email client Outlook.

2. You should pass a criminal offense check in your state in advance of working in drivers ed. This is often true for all employees of the industry.

3. You need to supply phone numbers and email addresses for 2 to 3 professional (not personal) references.

Driving teacher Job Description: You may need to stay past your shift for a few minutes for cleanup or debriefing if any special situations occur. We need individuals who will take ownership of and be happy with becoming a driving instructor, and take action accordingly. Office staff takes care of scheduling with students and parents, hence you will not need to worry about it. Your primary responsibility will be training our young pupils defensive driving. Your follow on duties is cleanup and basic upkeep of your drivers instruction vehicles. This can include keeping them fueled, their oil changed, and properly examined. We provide all vehicles used with students for insurance plan purposes. You must not use your vehicle to instruct the students. We utilise more aged, but well running sedans.

Driving Instructor Training: Full education important to become a driving instructor as defined by our Dmv will be provided to you. You will definitely follow our instructors in action with students, and then be observed by our trainers in the course of the process. You will be required to perform training course, at home, on the rules of the highway, instructing techniques, as well as some vehicle maintenance and repair and first aid facts. A DMV driving instructors license will be necessary well before you can start teaching. Your training with us and study time at your home will get you prepared for the DMV evaluation. Taking the exam and obtaining your license will definitely cost you (this is not reimbursed our group): $31 for your application, $20 for a live scan fingerprinting, Around $30 for a physical examination. Company Info: This job is with a firm that has instructed drivers education for more than 20 years in the local area. Compensation: Driving instructors salary starts at $11.00 per hour. A practical amount of commute time will be remunerated at $9.00. Additional pay raises are based along side efficiency under the driving instructor position and are fair. In office training is PAID with a rate of $7per hour for your 30 hour drivers ed instructor training. To pass your DMV license test, additional studying will be required at your home, but this is unpaid. You have to pass the DMV license exam, in addition to possess a valid drivers license, to gain a job as a driving teacher with a company.

Interested in heading to

driving instructor training

? Head on over to the U to learn what it entails. You also will find some postings of

driving instructor jobs

should you have what it takes!

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State of emergency declared in Kingston, Jamaica

Monday, May 24, 2010

A state of emergency has been declared in Kingston, the capital of Jamaica, after gunmen besieged and fired at police stations, injuring at least two police officers and a civilian, killing another man. Rioters have erected barricades in the city and one police station was set on fire when it was abandoned after officers ran out of ammunition.

The violence comes after the Jamaican authorities announced that they would extradite Christopher Dudus Coke, an alleged drug lord, to the United States on drugs and firearms charges. However Coke is seen by members of the impoverished Tivoli Gardens neighbourhood as a “godfather” like figure, who fulfils roles that the government does not, and his supporters have vowed to protect him, one demonstrator stating “we are willing to die for Dudus”.

The Jamaican police accuse the alliance of gunmen from communities across the island state of a desire to “launch coordinated attacks on the security forces” and urged citizens to evacuate the Tivoli Gardens and Denham Town areas of the city.

Jamaican Prime Minister Bruce Golding called the attacks “a calculated assault on the authority of the state” and promised that “[t]he criminal element who have placed the society under siege will not be allowed to triumph”.

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Ontario Votes 2007: Interview with Progessive Conservative candidate Tyler Currie, Trinity-Spadina

September 25, 2016 – 2:21 am

Monday, October 1, 2007

Tyler Currie is running as an Progressive Conservative candidate in the Ontario provincial election, in the riding of Trinity-Spadina. Wikinews’ Nick Moreau interviewed him regarding his values, his experience, and his campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

Ontario Votes 2007: Interview with Progessive Conservative candidate Tyler Currie, Trinity-Spadina
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Venezuela opens granite processing facility in Bolívar

September 25, 2016 – 2:21 am

Monday, February 18, 2013

Venezuela’s government has opened a granite processing plant in the state of Bolívar, with the intention of providing about 25% of the granite required nationwide.

Ricardo Menéndez, vice president of the Productive Economic Area, said Venezuelan President Hugo Chávez has yearned for the creation of this project to empower Venezuelan construction. Granito Bolívar is reportedly the most modern Venezuelan granite plant, not consuming community water or electricity, and is also the largest, with a daily capacity to supply enough material for use in construction of about 820 houses.

Menéndez said, “These granite blocks are the natural resources of our country, are the wealth we have as a country and often [some] simply decided to remove this richness from our country and take them to other countries”((es)).

According to Menéndez, with the help of a state plan, Venezuela intends to exploit its 40,000 million cubic meters or more of granite reserves, generating a set of factories. “[T]he central theme is that these plants, all these factories, are for the construction of socialism; that means using our potential, develop the value chain within the country and of course that yields benefits from the point of view of the production system’s organization…. [Granito] Bolívar is not only the vision that historically we had of exposing richness, but the industries, basic industries we have, that level of our workers in the basic industries and in addition the development of the potential we have in the state”((es)).

For the construction of the plant, supplied by 23 quarries, the government of Bolívar provided about 30 million bolívares (US$4.7 million) and the national government €2.3 million (US$3 million). Bolívar reportedly has reserves of about 40,000 million tons of red, black, pink and white granite, sufficient for domestic demand for 200 years.

Venezuela opens granite processing facility in Bolívar
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The Benefits Of Building Your Own Furniture}

September 25, 2016 – 1:23 am

Submitted by: Bill William

Building furniture isnt for everyone. It requires a significant amount of patience and skill, and many people are more comfortable just going out to the local furniture store to purchase the pieces that will be the most appropriate in their home. For that select few that chooses to build their own furnishings, however, the process can be extremely rewarding. Youll have the ultimate say on every intricate detail, and the end product will reflect your style. Every time you look on the work youve created, youll feel enormous pride. Youll also probably save a significant amount of money, especially if you compare the price of furniture in high-end stores to your own quality creations. Finally, if you persevere and keep at it, eventually youll create furniture of a high enough caliber to be passed down through generations and generations of your family.

Are you just starting to build your own furniture? There are a ton of resources on the web that you can access for anything from basic ideas to intricate plans that will guide you through the process. Most of these plans are free, but there are some sites that require you to purchase their plans. Keep in mind that this isnt necessary, however. You should be able to find great blueprints for free if you spend some time searching.

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Youll also want to purchase a set of tools to start working. You dont need to go out and set yourself up with the latest and greatest in woodworking equipment. In fact, thats a pretty silly thing to do, because you wont know if you really enjoy building furniture until you try it! Instead, buy the tools that you need as you require them. For example, for many projects you dont need to buy a saw. Instead, have the hardware store make the cuts for you. That will save you money initially, and if you decide that you want the convenience of being able to cut wood at home, you can always purchase a saw later. Also, you may want to consider renting equipment rather than purchasing it, in case you decide not to keep up with your new hobby. That way, you wont be stuck with expensive gear.

In the beginning, the furniture that you produce wont be perfect, and thats OK. Instead, concentrate on improving in the areas in which you are the most deficient. Perhaps you didnt sand a surface well enough-next time, pay more attention to that part of the process. Each distinct action has repercussions, of course. For example, if you dont cut a piece of wood to the right dimension, chances are that it will never fit perfectly, and youll end up with a piece of furniture that doesnt quite look right.

Building your own furniture is a great way to fill your home with beautiful pieces that you can be proud of. While this hobby may initially provide more consternation than anything else, eventually youll come to realize that the process was perhaps even more rewarding than the end result.

About the Author: Looking for Stylish designer


? Look no further. Beyond Furniture take pride in having unique furniture that takes peoples breath away. Having a house full of furniture from the Beyond Furniture range spells pure class.


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Swedish man uses webcam to broadcast suicide live on internet

September 25, 2016 – 1:23 am

Tuesday, October 12, 2010

A 21-year-old Swedish man killed himself and broadcast it over the internet via his webcam feed Monday, after posting to a message board that he had swallowed some painkillers and was going to hang himself.

At 11:51 a.m. Central European Summer Time (0951 UTC), Marcus Jannes, a student from Järna, Stockholm, posted to the Mental Health Problems forum of Sweden’s Flashback message boards using the newly-registered username “LurifaxFlux”, stating that he was going to hang himself, adding that he had already swallowed 100mg of dexofen and 1500mg of paracetamol. He said that he had set up a webcam to record the event, and would post details later of a FTP server for people to watch.

People responded to his post almost immediately. Some offered messages of hope, such as, “How bad can it be? When everything is at its worst, it can only get better”, and “Think of poor people, mutilated people, people who are lame or blind. Living with a disability is hard. They can not change their lives! But you still have the ability to alter yours!” Others tried to keep him online by talking to him empathetically: “Is there anything that can make you change your mind?”, “Tell me about yourself.”

However, other users posted messages saying they didn’t believe him, wishing him luck with his attempt, and calling him an attention whore and a troll. They also goaded him by saying, “you won’t dare, you are too cowardly”, and offering advice on the best way to hang himself: “I recommend … you do it from a height that you can jump off so you are guaranteed to break your neck.”

In a later post, Jannes said that he had been feeling suicidal for about six months, but was too scared to actually attempt anything until he tried to strangle himself with his own hands. In response to questions, he stated that he was using a network cable to strangle himself because he didn’t have any rope, but he was worried that the cable would not be strong enough to take his weight. He also told them that he had Asperger syndrome and High-functioning autism, and was emotionally vulnerable and lacked normal social skills. He admitted to feeling lonely, and alluded to experiencing problems at school, but admitted that he had a good upbringing and had a rather good life. At around the same time, he also updated his Facebook status to say life was “just too difficult”, and that he was going to kill himself.

I wonder where I end up… Was life perhaps a test of how long you stand out? I love my family more than anything, but honestly you can’t live for someone else’s sake… It’s not like my life is bad at all, it’s actually really good. But sometimes it’s just too difficult. I can’t be bothered to write more now.

A short while later, at 1:06 p.m., Jannus posted the FTP server URL and login details, and stated that he needed to hurry up because, “I’m beginning to feel that I might change my mind.” At this point, people who logged on to the server found a series of still images taken every two seconds, showing a young man dressed in sweatpants and t-shirt, in his apartment, hanging network cable from a doorway.

At 1:13 p.m., the images show that Jannus stepped out of the shot, and at this point he posted another message to Flashback. “Alright, let’s do it,” he said. The next series of images show him walking back to the cable and hooking it around his neck. He slumps to the floor, and his body begins shaking while his head and arms turn dark purple until he stops moving. His skin color then lessens to a pink-red shade as his limp body hangs motionless for a number of minutes.

On the message board, people start to realize the seriousness of the events: “Given the last pictures, it looks like [this was serious]”, “holy crap, he has done it already”, “okay it’s getting nasty”, “this is quite sick. Not okay at all,” and “I’ve seen a lot online but this is the worst I’ve seen in my entire life” were some of the comments posted. At 1:32 p.m., a user asks, “Did someone call the police?”.

The Södertälje police state that they were first alerted to the incident at 1:44 p.m. At 2:06 p.m., the image feeds show two police officers charging into the apartment and releasing the cable from around Jannus’ neck. They begin administering CPR. Two minutes later, two paramedics arrive, and they take over CPR while one of the officers looks around the room at cables; the back of a flat-screen television set; and presumably the computer, as the images finally stop being uploaded.

Södertälje Polisen spokesperson Lotta Thyni confirmed that Jannus had died. “The police performed CPR until paramedics arrived on the scene, but his life could not be saved.”

The police have so far declined to comment on how the suicide will be investigated, but Sven-Erik Alhem, a chief prosecutor in Sweden told Aftonbladet, that psychologically inducing a person to commit suicide, or contributing to the act, can be classified as incitement to murder, and is a criminal offense.

The “Hängning” thread at Flashback continued to receive new posts until the thread was locked by a site moderator at 5:27 p.m. It had received a total of 630 posts over 53 pages. “It is unfortunate if someone knew that the man planned to kill himself and did not do anything to stop him,” said Thyni, but added that police can not control how people use social forums on the web. “They lack empathy”.

The Flashback message boards are a controversial topic in Sweden. They are seen as being similar to the English language website 4chan, and especially its “Random” /b/ board. The Flashback members are able to post with a great amount of freedom of speech. The site has been investigated by the Swedish police on numerous occasions and is under constant surveillance by the Swedish Security Service due to its members’ abundant discussions about drug use, child pornography, race science, bestiality and other controversial subjects. Other controversies include sexual harassment of celebrities and politicians, open racism, forced disconnection from its internet service provider, the hosting of nazi sites, and the sabotage of telephone votes in TV shows.

“I do not remember such a situation in Sweden before,” says Anders Ahlqvist from the Swedish national police force. A similar incident occurred in Sweden in 2008, when Oscar Ores Balingen, 34, from Stockholm attempted to kill himself online. In that case, the police were able to reach Balingen before he died, and managed to save his life. “People said that I would not dare, but it made me only more triggered,” Balingen told Aftonbladet. “I do not think they are taking the threats seriously. There is a terrible lack of empathy on these forums.”

In November 2008, a 19-year-old male from Pembroke Pines, Florida used his webcam to broadcast his suicide on the live video site Abraham K. Biggs, 19, committed suicide by taking an overdose of opiates and benzodiazepine, which had been prescribed for his bipolar disorder. He also made online threats of suicide and advertised his intentions to broadcast it live over the internet.

Swedish man uses webcam to broadcast suicide live on internet
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Rower Tuijn halfway across Pacific in record attempt

September 25, 2016 – 1:23 am

Monday, July 9, 2007

Dutch adventurer Ralph Tuijn has reached the halfway point of his attempt to be the first person to row across the Pacific Ocean unaided.

The 16,000 kilometre journey from the coast of Peru to the seaside city of Brisbane, Australia, the widest section of the Pacific, has never been crossed absolutely unaided by a rower, and Tuijn says just nine people have rowed it even with assistance.

Tuijn reached the central point of his crossing, an insignificant point of water in the ocean, 111 days after setting off from Peru in March. He has been making good progress, and has since cut his estimated time of arrival in Brisbane by a month.

The Dutchman, who now expects to reach his destination on October 20, has kept in touch with those tracking his movements through daily internet postings from his laptop computer, including his wife Winnie. His boat, the Zeeman Challenger, is a seven-metre custom plywood vessel.

Tuijn has overcome a variety of obstacles to reach the halfway point. He is suffering from the constant attention of sharks, who often bump his boat and disrupt his attempts at sleep. One particular shark, dubbed ‘Gomulka’ by Tuijn, has been trailing the adventurer’s boat for extended periods.

He has also accidentally burnt himself when he spilled hot water on his foot whilst trying to make coffee, apparently also from a shark ‘bump’. He is also forced to manually pump water for cooking and drinking after his automatic water pump broke down not long into his journey.

“Physically everything feels great and I can’t help feeling that I could do this for 500 days, but mentally it’s still hard to be on your own for such a long time”

His vessel has no motors or sails, but relies on his physical rowing power to move. The boat does have a solar power system to provide energy for his laptop, a telephone and a global positioning system.

Tujin, who is raising money for a children’s home in Mumbai, India, is rowing at an average speed of 58 kilometres each day. His diet consists of freeze-dried foods and fish, which are keeping him physically well-conditioned despite tiring mentally.

Tuijn is a serial adventurer and experienced rower. He has rowed across the Atlantic Ocean and the North Sea, as well as cycled across Russia and the icy terrain of Greenland.

Rower Tuijn halfway across Pacific in record attempt
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